Welcome to our world!

We wish to tell you our story from the early days to make you part of our universe, showing you the fabric of our company culture and the core values that guide our choices day by day and enable us to fulfill our promises. We believe that only together we can do something extraordinary! 

WHAT WE ARE MADE OF

MEET OUR TEAM

Antonio Catapano
Co-founder, CEO/CTO, MBA

Entrepreneur since 25+ yrs, with excellent skills in auto-id technologies and system integration, with a large know-how on IoT systems and people management. Experience in dealing and creating value with large tech partners (Datalogic, IBM, Zebra, etc).

Mattia Nanetti
Co-founder, COO/Head of go to market and fundraising

Agricultural economics studies, Master Degree in Innovation Management at Milano School of Management. Skills in positioning a service on the market and dealing with investors. 50+ public speeches.

Liliana Briganò
Sales Director

Studies in Caracas and New York. Multi-skilled Manager, 25 yrs international experience in customer, sales and personnel management. Coordinated international negotiation and IT sales through EMEA, LATAM and APAC regions. Skills in everything within sales functions and internationalisation.

The team is completed by other partners and collaborators who make up a group of more than ten dynamic and resourceful people!

OUR COMPANY CULTURE

In Wenda ci sono le persone, prima di tutto.

Il team di Wenda è e sarà sempre composto da persone che hanno come principi fondamentali l’integrità, l’eccellenza, il rispetto e l’inclusività.

Ogni persona ha programmi da seguire ed obiettivi da raggiungere. Ognuno da il meglio di sé per realizzare tali obiettivi perché ama quello che fa.

Il nostro obiettivo è definire un ambiente di lavoro eccellente, quello in cui le persone hanno fiducia nelle persone con cui lavorano, sono orgogliosi di quello che fanno e aspettano volentieri il…lunedì.

Per le persone di Wenda crediamo nella ricerca possibile del bilanciamento vita privata/lavoro anche attraverso forme di smart working e libertà negli orari lavorativi.

Non si è legati a regole particolari: Wenda disegna una strada che la persona è spinta a seguire, disegnando il proprio  spazio/ruolo/posizione all’interno dell’azienda.

Tutto il team è aggiornato sulle attività chiave, la direzione e la visione che la startup porta avanti nel mercato, per mantenere allineamento tra le persone.

Wenda è composta da persone di diverse età ed esperienze, ma con una caratteristica comune: la voglia di mettersi in gioco ed imparare!

Come in tutte le startup, procediamo solo con ciò che il mercato desidera ed è disposto a pagare in termini economici/di effort/di dati operando con trasparenza e legalità. Quindi nessuna persona deve essere frustrata in Wenda, ogni parte del lavoro che si produce ha un valore in azienda.

In Wenda è fondamentale che le persone abbiano, o sviluppino, velocemente una buona dose di creatività, problem solving e…resilienza!

THEY BELIEVED IN US

Birth of Wenda – Meeting: Agricultural faculty and Companies The meeting between Tonio and Mattia, Wenda’s co-founders, happened in the place of synergy between theoretical knowledge and entrepreneurial practice: the University of Bologna. Many shared business ideas laid the ground for a long road together. Let there be light! We started exploring the wine industry, tasting many wines. The best wines. We took our first steps in the sector of wine traceability hardware and software, also attending Vinitaly. Touring around Italy and tasting excellencies with the best winemakers, we wondered what might be happening to mass-market perishable products, when even luxury ones suffer dubious logistical handling. Errors We also made some constructive mistakes, investing our resources on the hardware component. Therefore we welcomed different players experienced in tracking and discovered many supply chains interested in traceability and Food Integrity. Participation to Maersk – Our market understanding widens  Taking part to the Food Track acceleration programme led by Maersk made us realise our evolutionary imperatives. It would not have been difficult for more structured players to surpass us in hardware production, so we decided not to pursue that road. Entry of new partners – The hardware concept is left behind We abandoned the hardware concept, to create a cross-chain and cross-device Saas solution to manage Food Integrity information in Food&Beverage supply chains. Wenda Information Management Hub was born, Digital Magics and Makanta got on board. This corresponds with the recruitment of new team collaborators These new partners revitalised our growth, enabling us to expand the team: new people with fresh energies and additional skills entered Wenda, in line with our core values. to keep solving Food Loss and Food Safety issues, to improve end-to-end supply chain and create higher trust among the many stakeholders, with close attention towards consumers. Wenda never stops!